A window display design approach to showcase Mrs. Meyer’s clean day basil scented line:
The goal is to create a visual of the origin of the product; the focus is on the basil scent Inspired by the advertisements the brand has on their Instagram. Their slogan “Rooted in Goodness” came from their nationwide tour sparked the initial concept of the design.
The goal is to create a visual of the origin of the product; the focus is on the basil scent Inspired by the advertisements the brand has on their Instagram. Their slogan “Rooted in Goodness” came from their nationwide tour sparked the initial concept of the design.
It was essential to center the product in the window; representing the hand soap as a natural element, growing out of the soil, with basil sprouting out of the nozzle wraps the brand's essence and authenticity. The proscenium is a manipulated animation graphic taken off of the brand’s Instagram. The cut-out is a circle, opposed to a square due to keeping the display warm rather than having sharp edges. It resonates with the curves on the product bottle- drawing the consumer’s eyes to the product.
Materials include:
Expanding Foam, Black Spray paint, Spray Mount, Coffee Grounds, Reindeer Moss (black & brown). Artificial Basil, Artificial Lavender, Artificial plastic branches (used to create the roots), Beige spray paint, Plywood, Laser cutter, Jewelry Chain, Mrs. Meyer’s Basil Hand Soap.
Expanding Foam, Black Spray paint, Spray Mount, Coffee Grounds, Reindeer Moss (black & brown). Artificial Basil, Artificial Lavender, Artificial plastic branches (used to create the roots), Beige spray paint, Plywood, Laser cutter, Jewelry Chain, Mrs. Meyer’s Basil Hand Soap.
Window Dimensions:
24”x11”x48”
24”x11”x48”
Final Installation
Digital Render
Using expanding foam, build a mound
Once it is to desired size, let dry.
Spray paint black
Using spray mount, apply coffee grounds
